Last Minute Charter has now been on the internet for 2 years. In 2016 we increased the number of users to more than 675.000 – a growth of almost 25 % compared with 2015. The number of followers on social media has grown to more than 60.000 – a growth of more than 80% when compared to 2015. 2016 has been a great year but 2017 is going to be even better. With a 100% growth in our traffic from search engines and social media we are decreasing our costs. We keep on increasing the number of affiliate partners in our markets – providing great revenue streams together with our partners in the industry. In 2017 we have plans for one additional market and to create changes to our business model which again can enhance our revenue streams.
Lieto Information Management Services has seen a steady influx of new consultancy assignments in 2016 – primarily within infrastructure and operations. In 2016 we completed 6 projects. We expect 2017 to be at the same level.
2017 is going to be the year of Travolo – our franchise based travel deal site for everything “travelish”. We are going to build on Last Minute Charters established and proven methods. So stay tuned for more news about travolo.net in 2017.
Happy new year to everybody !
We are happy to announce our entry into the Dutch market. With more than 6 million IT savvy and travel interested consumers in the Dutch market we have – for a long time – wanted to get the Netherlands onboard. With travel deals from all the Major players in the Dutch Market we are sure to attract consumers to our price comparison service. We have launched ad campaigns on facebook, bing and Google and are already seeing solid traffic on our Dutch site. We are backed up by great partnerships with agencies that covers the Dutch market – in fact the Dutch site is already our best site when it comes to affiliate coverage. In the coming months we will be adding even more travel agencies to the site. You can visit the dutch site at http://www.lastminitecharter.eu/vakanties.
Our other markets are performing as expected. The summer travel season is over and the number of visitors on our site is coming back to normal levels. In August we had more than 70.000 users – an increase of 12 % when compared to last year. Our Social media coverage is slowly growing – we are now reaching 53.000 consumers through social media news streams.
In our IT management Service business we have just completed a bid proposal within IT-infrastructure for a major systems integrator.
With an increase of 15% in users in July 2016 compared to July 2015 we served more than 170.000 users in our most busy month ever. June also saw an increase of 25% in users compared to 2015 – reaching more than 80.000 users. For the first time we also served more than 1 million pages in a month in July 2016. This also meant that we served more than 2.5 million ads in July 2016. Especially the polish market has driven an substantial increase in our overall traffic during June and July.
Our social media followers is only increasing slightly as we have decreased our social media advertising – but we still reach more than 50.000 travel savvy consumers through social media engagement.
Our search engine presence is slowly being improved with a large increase in keywords and a reasonable development in our page rankings. We are still investing heavily in SEO and content optimization and creation.
June also saw an upgrade of our IT infrastructure making us ready for implementation of two new markets in the second half of 2016.
We are well into implementation of the first of these new markets. We will release the new market end of August 2016 – so stay tuned as we head into our sixth market in 20 months. Later this year we launch our 7th and most southern market so far.
March, April and May have seen about 200.000 visitors turning more than 700.000 pages and almost 2 mio ads. Which is satisfactory for the season.
We reached the magical 50.000 followers on social media during May and is looking forward to going to the next level in social media engagements with our customers.
In May we changed our hotel booking partner from Booking.com to Trivago. Although we love booking.com – and its still our preferred booking engine – Trivago is much more in line with our customers expectations – they want to go from a price comparison charter flight site to a price comparison accommodation site to find the best deal on accommodation for their heavily discounted charter flight – combining this to a bargain travel deal. The numbers so far shows that customers love this new setup.
We have further increased our organic traffic volume with 100% during the last couple of Months through a huge increase in keywords and urls in our sitemap.
We have upgraded our servers at Linode and during the summer months we will take on one more market … so stay tuned for the announcement …
So now we are ready for the summer vacation season.
Happy holidays to you all !
With a little more than 50.000 visitors and 270.000 page views February 2016 was an ordinary month for Last Minute Charter.
Social followers increased to 46.000 across our 5 markets.
Compared with last year we have doubled our volumes in February 2016, which is testimonial to our progress. We expect March 2016 to be at the same level as February 2016, but still with more than 60% increase compared to March 2015.
From April 2016 and onward through the summer we expect increases in the volumes as the summer holidays approaches.
Completing January 2016 was a vast improvement to the level of activity when compared to January 2015. With more than 50.000 users and 300.000 page views in January we have more than quadrupled the activity level comparing with last year. Our social media following is also developing as expected and we now reach more than 40.000 consumers social media news streams.
Last Minute Charter Polska was off to a great start with more than 5000 likes on our facebook page and a fair amount of users and pageviews in January, we are certainly serving some great deals to the travel savvy consumers in Poland.
In our other markets we added 10 new last minute travel deal suppliers and increased the number of travel companies we have an affiliate agreement with significantly. With a new media set for advertising directly with Last Minute Charter and an affiliate flyer for our suppliers we are off to a busy 2016.
With 2015 coming to and end its time to wrap up the year. In 2015 we served more than 500.000 consumers, served more than 3.5 mio pages and almost 10 mio ads. We went from 0 to 35.000 social media followers and entered Denmark, Norway, Sweden and Finland with Last Minute Charter. So we are certainly on the right track when looking back at our first year in business.
2016 has begun with lots of activity – we added more than 15 new travel deal suppliers in the last days of 2015 and most importantly added a new market – Poland. With the addition of Poland we made 2 vital steps – we moved outside of our Scandinavian heritage comfort zone and we doubled the number of potential consumers we can reach. Last Minute Charter Polska collates last minute travel deals from 10 suppliers at the moment – and a few more will be added during the first months of 2016.
We have a couple of new markets in sight and some very specific goals for 2016 for the existing – so we are sure 2016 is going to be a good one !
Happy New Year to you all !
The months October and November is the months with the lowest search volume for travel related services according to Bing and Google.
October was below September with 57.000, visitors turning 260.000 pages and approx. 800.000 ads served in September. Our growth rate on social media is continuing – we now have more than 30.000 travel savvy customers following the latest travel deals on facebook and twitter.
We are a bit delayed with the launch of the next market .. but stay tuned we still cant wait for the launch of our first non Scandinavian market. At the same time we are still preparing for the next 3 markets to be added. So 4th quarter 2015 is full steam ahead as we are going to come out strong for the 2016 holiday seasons !
And finally we have started the development process towards launching travolo.net in q1 2016 ….
We was a little bit to optimistic when expecting a slight increase in activity in September compared to August. Instead we went down to 61.000 visitors, turned 340.000 pages and approx. 1 milion ads in September. In all a drop in activity of 10 %. At the same time our growth rate on social media continues as we reach 28.000 likes on facebook and keep our 2nd place in our niche in Scandinavia based on social media interaction.
The fall holidays are coming in October in Scandinavia – so we expect better numbers in October – probably at August level.
End of October will also see one new market being launched. We cant wait as we launch our first non Scandinavian market. At the same time we are preparing for the next 3 markets to be added. So 4th quarter 2015 will be full steam ahead as we wanna come out strong for the 2016 holiday seasons !
With the summer holidays coming to a close in Scandinavia the number of consumers visiting Last Minute Charter dropped to 68.000 in August 2015. This was an expected drop in unique visitors aswell as in page views, which dropped to 350.000. Add impressions performed at a little above 1 million in August.
Last Minute Charter keeps growing on facebook. We now have more than 25.000 likes in Denmark, Norway, Sweden and Finland. Our engagement strategy on social media is still a strong driver of Traffic to the site.
We are ready to implement at least one new country – but due to other activities within LIETO we wont be completing the implementation until end of October 2015. We have now completed our implementation plan for 2015 and expect to have an additional 4 countries added during 2015, bringing the total number of markets from the existing 4 to 9 by the end of 2015.
Our email newsletters is at the moment only active in Denmark. We reach more than 6000 danish consumers every monthe with our newsletter – either direct or through our facebook promotion of the newsletter. Our experience from the Danish newsletters will in 2016 be used in our other markets.
According to the danish internet index Last Minute Charter would have been in the top 100 in July, based on unique users. But as we are a .eu domain we are not listed. But it sure feels great to be at this level after 9 months of operation !
In september we expect to see a slight increase in activity as the autumm holiday seekers start there search for vacations.