We was a little bit to optimistic when expecting a slight increase in activity in September compared to August. Instead we went down to 61.000 visitors, turned 340.000 pages and approx. 1 milion ads in September. In all a drop in activity of 10 %. At the same time our growth rate on social media continues as we reach 28.000 likes on facebook and keep our 2nd place in our niche in Scandinavia based on social media interaction.
The fall holidays are coming in October in Scandinavia – so we expect better numbers in October – probably at August level.
End of October will also see one new market being launched. We cant wait as we launch our first non Scandinavian market. At the same time we are preparing for the next 3 markets to be added. So 4th quarter 2015 will be full steam ahead as we wanna come out strong for the 2016 holiday seasons !
With the summer holidays coming to a close in Scandinavia the number of consumers visiting Last Minute Charter dropped to 68.000 in August 2015. This was an expected drop in unique visitors aswell as in page views, which dropped to 350.000. Add impressions performed at a little above 1 million in August.
Last Minute Charter keeps growing on facebook. We now have more than 25.000 likes in Denmark, Norway, Sweden and Finland. Our engagement strategy on social media is still a strong driver of Traffic to the site.
We are ready to implement at least one new country – but due to other activities within LIETO we wont be completing the implementation until end of October 2015. We have now completed our implementation plan for 2015 and expect to have an additional 4 countries added during 2015, bringing the total number of markets from the existing 4 to 9 by the end of 2015.
Our email newsletters is at the moment only active in Denmark. We reach more than 6000 danish consumers every monthe with our newsletter – either direct or through our facebook promotion of the newsletter. Our experience from the Danish newsletters will in 2016 be used in our other markets.
According to the danish internet index Last Minute Charter would have been in the top 100 in July, based on unique users. But as we are a .eu domain we are not listed. But it sure feels great to be at this level after 9 months of operation !
In september we expect to see a slight increase in activity as the autumm holiday seekers start there search for vacations.
With a cold and wet summer in Northern Europe it was time for lastminutecharter.eu to exceed all expectations ! In July we handed deals out to more than 150.000 travel savvy customers, served more than 750.000 pages filled with travel deals and presented more than 2 mio ads for our advertisers. In August we expect the numbers to get back to June level as the travel season comes to a halt in Northern Europe.
In July we also launched our Finnish site – so welcome to Last Minute Charter Suomi. We collate travel deals from 8 travel companies at the moment in Finland – and expect a few more to be added during August.
During August we also expect to launch still another country site .. so stay tuned for the latest addition to the Last Minute Charter family of sites …
With the holiday season well on its way here in Scandinavia its no wonder that June was a new month of records. More than 100.000 visits from more than 65.000 users turned more than 450.000 pageviews. This was what we expected to reach in July – but we are already there ! In July we do expect similar or a slight increase in numbers.
Another breakthrough in early July was to become number three or better in our niche counted on facebook likes. And by beating two of our competitors on this metric on 2nd of July we have outrunned all but the biggest competitor within 7 months. In total we now reaches more than 20.000 travel savvy consumers on facebook in Scandinavia.
June also saw two new partnerships with the mobile company 3 (www.3.dk) and the car rental collation company rentalcars.com (www.rentalcars.com). 3 is already fully integrated on our site and rentalcars will be so during July.
And then we cant wait to see the end of July and a couple of new announcements .. if you guess new markets .. then you are not far fetched …
We did it ! In May 2015 we reached 50.000 visitors – which was our goal for June 2015. And with the current level of visitors we expect to reach 60.000 visitors per month in July 2015.
We are proud to announce our new partnership with Booking.com – one of the worlds largest supplier of hotel bookings. With Booking.com we will be able to help consumers booking charter flights without accomodation with the best deals for hotels. During June 2015 Booking.com will be integrated with lastminutecharter.eu.
With more than 15.000 likes on facebook Lastminutecharter.eu continues our growth. The plugin to travel interested consumers newsstream on facebook keeps gaining us a strong market presence. We are in top 5 in Norway and Sweden and will be in top 5 in our niche industry in Denmark before the summer if the current growth continues !
Last Minute Charters growth continues. We have now reached 40.000 visitors within the last month. The growth in visitors is steady and around 20%, proving the Last Minute Charter business models validity. We are looking forward to reaching the 50.000 visitors per month mark in June 2015.
Not only consumers like Last Minute Charter. We also bring value to advertisers in our markets. On april 9th 2015 we reached our first million ad impressions. Thank you advertisers for trusting us in delivering your advertising messages to travel interested consumers.
We are happy to have achived one of our initial goals – reaching 10.000 likes on our existing facebook sites in Denmark, Norway and Sweden. The “Likes” gives us a unique opportunities of serving charter travel deals directly into the consumers primary social media news stream. But one goal reached – opens the door for new ones. Next step is to enter the top 5 in our niche based on facebook likes in Denmark, Norway and Sweden.
More than 30.000 travel interested consumers have now visited Last Minute Charters sites in Denmark, Norway and Sweden since the launch in december 2014. With the current trend we expect to hit 30.000 visits or more than 160.000 pageviews per month in March 2015.